Thursday, December 11, 2003

Managing Change and Risk

Rogers E, (1985), Diffusion of Innovations, The Free Press, New York, is the original source of the adopter categories:
  1. Innovators
  2. Early adopters
  3. Early majority
  4. Late majority
  5. Laggards


There is a nice description of each group at http://www.affinitymc.com/managing_change_and_risk.htm.

There is a nice distribution curve and some interesting activies at http://www.modern.nhs.uk/improvementguides/human/6.html.

Geoff Moore's use of the categories below is noted at http://www.nipltd.com/approach/method/chasm.

  1. Easrly Market
  2. Chasm
  3. Bowling Alley
  4. Tornado
  5. Main Street
  6. Assimilation