- Innovators
- Early adopters
- Early majority
- Late majority
- Laggards
There is a nice description of each group at http://www.affinitymc.com/managing_change_and_risk.htm.
There is a nice distribution curve and some interesting activies at http://www.modern.nhs.uk/improvementguides/human/6.html.
Geoff Moore's use of the categories below is noted at http://www.nipltd.com/approach/method/chasm.
- Easrly Market
- Chasm
- Bowling Alley
- Tornado
- Main Street
- Assimilation